I was first introduced to Lalo by the city government of Oaxaca, who invited me down to meet with a few select producers. The Proyecto was intent on empowering producers to export and distribute themselves, rather than rely on third parties from the U.S., or wealthy Mexican exporters who operate the same way. The idea is for the capital—cultural and fiscal—to benefit these communities where the spirits have long been distilled.
Link to article: Getting Lost in Minas; Or, How to Love Mezcal
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